Hi John,

As more consumers shop online, more CPG companies are investing in digital display. Over half of CPG ad budgets will go to display advertising this year, according to our forecast. 

Download our new report, “Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop,” to discover how AI technology and omnichannel audience tracking can help attribute retail purchases to online ad buys, and the strategies marketers are using to prove ROI and protect slim margins.

Best,
Sara Lebow
Senior Analyst, Media Content
EMARKETER

Made possible by Contentful.