Plus, social media predictions for 2024
| Do you believe in advertising? So asks contributor Greg Krehbiel in his look, today, at digital advertisingās current measurement challenges. Of course, we believe in advertisingās effectiveness ā when it delivers the right message to the right audience. There are quirks in the digital ecosystem that raise questions about measuring how right and effective those ads are. Knowing where common issues crop up in measurement will help you gain confidence in the success of future campaigns. Also, please consider taking a moment to complete our Salary and Career Survey. Itās a great way to teach us about how the job of a marketer is changing. Chris Wood
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| Digital advertising | | | Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. | | |
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| Social media marketing | | | Are consumers cooling to social media or are they willing to engage? Hereās where marketers will commit their efforts in the year ahead. | | |
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| Email marketing | | | The requirements apply across the domain, forcing marketing and sales to work together on email strategy. | | |
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| Performance marketing | | | The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. | | |
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| MarTech webinar | | | Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. | | |
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| Agile marketing | | | To truly transform a marketing department to agile, youāll want to watch out for the common failure points that have hindered other companies. | | |
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| Social media marketing | | | While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Marketing management | | | A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. | | |
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| Your voice matters | | | Contribute your insights to the MarTech Salary and Career survey. Together, we can better understand how our industry is evolving and empower each other to seek the right kind of compensation. Take the survey | | |
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