Overcoming Web3 skepticism to reap early adopter rewards Tech for Good advocate Donnovan Andrews covers the rewards and responsibilities for Web3 early adopters
ClickZ Daily: Nov 15, 2022 |
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| Good morning! We all know Web3 is the buzzword sparking the most debate across digital marketing forums. On the one hand, the global metaverse market is set to soar to $678.7 billion by 2030. On the other, crypto-market crashes and Meta’s billion-dollar losses are sowing the seed of skepticism. Despite this, Chief Digital Officer at dSphere and Tech for Good advocate, Donnovan Andrews, argues we must not let skepticism slow progress. In this exclusive ClickZ Q&A, he breaks down the rewards and responsibilities in play for Web3 early adopters. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Web3 Benjamin Broomfield Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early adopters |
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Commerce & Sales Ed East Amid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargain. However, rather than seeing a repeat of the overconsumption of previous Black Fridays, this year may see more considered consumption instead. Read more |
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| Campaigns Richard Moody Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the noise. Read more |
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| Email Cynthia Price Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts on things they would not usually buy for themselves. These shoppers approach Black Friday wide open to ideas and inspiration. Read more |
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| Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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