P&G's Choose Your Own Adventure

When you're a CPG conglomerate like P&G, why make a Super Bowl ad for one product when you can fit seven brands into the same spot? That's exactly what P&G pulled off in its choose-your-own-adventure interactive game that debuted yesterday. Think Netflix's Bandersnatch, except it's an ad. When you head over to WhenWeComeTogether.com, you can work your way through a house-party scenario starring Sofia Vergara.

During the party, you can choose what will happen next. Should it be a jazz party or a piano party? What should Rob Riggle do as the physical embodiment of Bounty’s “Quicker Picker Upper” tagline? Oh, and sexy Mr. Clean makes a comeback. It all comes together thanks to impressive tech from media and technology company Eko. P&G will ultimately air the commercial that consumers pick via the website.

Read more: We spoke with chief brand officer Marc Pritchard to learn how P&G built the interactive spot and how the ad fits the company's marketing strategy.

President Donald Trump and Democratic candidate Michael Bloomberg are set to be the first political candidates to ever air a national in-game Super Bowl spot. In 2008, former president Barack Obama used the Super Bowl to buy ad time in local marketers, but didn't opt for a national buy. In this story, publishing editor Sara Jerde runs down the unique road that led to two billionaires spending more than $20 million on two minutes of air time.

Watch it: Trump released the first of two 30-second ads that will run during the Big Game. It stays positive, focusing on his biggest achievements.

Watch it: Bloomberg's spot goes a different route, using storytelling to explain Bloomberg's stance on gun control.

More Super Bowl News:

We spend so much time on the in-game Super Bowl ads that great creative appearing during the pregame coverage can sometimes get lost. Here's a quick rundown of what a few brands are doing before the game kicks off:

Best of the Rest: Today's Top News and Insights

Taco Bell doesn’t want its nacho fries to just be a seasonal product offering. It wants their semi-annual return to be an event.

Since launching the product—Taco Bell’s first foray into fries–in 2018, the chain and creative agency Deutsch have produced fake movie trailers to promote them. Each one is highly believable in terms of production quality, with the only wink being the consistent focus on a certain brand’s cheese-dipped fries.

How can you ensure your user experience aligns with consumers’ needs? Hinge Chief Marketing Officer, Nathan Roth, and ClassPass Chief Commercial Officer, Zach Apter, join Adweek at Challenger Brands to share how they create deeper, more meaningful, connections with consumers by delivering user experiences that enrich consumers’ lives. Passes are going fast–secure yours before they’re gone and join us Mar. 4-5 in New York City.

Acclaimed marketer Judy John joined Edelman last spring as its first global chief creative officer from Leo Burnett in Toronto. Judy’s hire was a major coup for CEO Richard Edelman. As the visionary behind Always’ groundbreaking and award-winning #LikeAGirl campaign and one who doesn’t mince words, Judy shares her career advice that’s both simple and profound.

Company will post play-by-play insights on Twitter and Instagram Stories.

L Brands, VF Corp., PVH and Forever 21 among companies weighing deals.

The Grammy winner stars in Doritos Super Bowl spot.

A wake-up call for advertisers who have to navigate the changing ecosystem.

The chicken chain took up the mantle when the singer's latest line sold out.