WardsAuto Dealer Fixed Ops
WardsAutoDealer Fixed Ops Edition

JANUARY 28, 2021

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Pandemic Lessons Influencing Dealers’ Fixed Operations

Panelists say dealers are offering what’s now a familiar menu of pickup and delivery and sanitizing customer vehicles, as well as new approaches where dealers get more value from customer data than what the service department provides.

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If increasing your dealership’s service revenue is part of your digital marketing strategy, advertising your Service Department on KBB.com should be, too.
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Training Auto Techs Becomes Even More Challenging

“Dealers are always in need of technicians,” says Mark Schienberg, president of the Greater New York Auto Dealers Assn.

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A Glimpse Into the Automotive Crystal Ball

Industry Voices
Automakers are in the planning stages for Vehicle Valets. These systems will keep drivers and passengers safe, informed, entertained and productive.

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How Dealers Can Build Sustainable Growth for Long-Term Success

Industry Voices
Making strategic hires, investing in customer experience and building community giving into your dealership’s DNA call for a vision and a commitment that takes more work on the front end but ultimately will lead to long-term success.

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How to Set Up for Success in 2021

Industry Voices
Just as important as the technology providing positive digital retailing experiences to reach and accommodate customers are employees who understand those technologies.

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