A year into the pandemic lockdown and remote work, kitchen tables became home offices and kids have become co-workers.
| It's a slippery slope. A "shecession" means women are leaving the workplace, devastating diversity initiatives and resetting the issue of gender equality. To combat it, agencies are introducing measures to allow flexibility for moms and caregivers, address mental health struggles and creating open spaces for vulnerable conversations as it relates to the pandemic. Digiday spoke with seven agency executives and women in the industry about the ‘shecession' and how they're coping. Read more below. “Women are still looked at to be caretakers first. A lot of people thought we were beyond [that], but we’re not," said Jen DaSilvia, president of creative agency Berlin Cameron. Decrypt is incentivizing users to interact with its content in exchange for the publication's take on cryptocurrency: DCPT. Investors are buying into companies in part because of the overwhelmingly positive narrative of online media’s unfettered growth during the pandemic. For Digiday+ members, heading into this year’s upfront, agency execs plan to demand that TV networks — as well as advertisers — take a more realistic look at the supply of ad inventory. As people become accustomed to coping with the fallout from the pandemic, they're bolder about requesting flexibility. Also for Digiday+ members, a keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud. Other things to know about Join us at Amazon U: Advertising Beyond Search, for a unique one-day course on where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Secure your spot here. Publishers and advertisers: In this new live virtual event on March 16, at 1 p.m. ET, learn how immersive on-site content is cutting through the noise. Sponsored by Celtra. In the course of supply path optimization, small changes can add up to significant campaign improvements. In this recent case study, learn more about how top-performing exchanges have made an impact. Sponsored by Sharethrough. | | |
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