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WardsAuto Dealer 5
 

MARCH 7, 2016
Hey there. Welcome to the WardsAuto Dealer 5 for Monday, March 7. To start the day off, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

What a match up. It’s Batman vs. Barkleys in the most-engaging auto ad competition.

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“I switched all of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.”
-Joe Laham, President of Premier Companies

See why Joe Switched

2.

Grab your business cards and start passing them out. It will drum up business. WardsAuto Xpert Richard Libin tells how.

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BUY. SELL. SERVICE. REPEAT. Selling a car is no longer the end of the story. Cars.com connects you with consumers throughout the entire ownership lifecycle for trade-ins, service and—of course—selling cars. Visit NADA Booth 1572C to find out how we can help you drive more revenue to your dealership from mile one to mile done.

See what’s in store for NADA 2016

3.

Proposed state legislation would have let Tesla skirt around the franchised-dealership system. But the bill morphed so much even Tesla ended up opposing it.

Full article

4.

Fiat Chrysler Automobiles praises an ad agency for its great work. Alas, the accolades come in a severed-ties announcement. Yo, nice working with you, Eminem.

Full article

5.

He once thought Lexus was lame. Now, an auto enthusiast lauds Toyota’s deluxe brand.

Full article
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...