Patagonia has pulled all paid ads from Facebook and Instagram until at least the end of July. The boycott will extend if the advertiser has seen three specific changes to how the social network handles hate speech.
| Patagonia is preparing for life without Facebook. Last year, the advertiser spent $6.2 million on the social platform's paid ads, but now, it has pulled all paid ads from Facebook and Instagram until at least the end of July. And the boycott will extend if the advertiser doesn't see three specific changes to how the social network handles hate speech, according to a top marketing exec for Patagonia. Read more below. “It’s no secret that social media platforms have been profiting from the dissemination of hate speech for too long,” said Alex Weller, Patagonia’s marketing director for Europe. “Facebook continues to be the most resistant of all the social media platforms to addressing this critical issue." For Digiday+ members, the first half of the year saw streaming viewership surge, the remaking of TV's upfront market, production shut downs and Quibi's debut -- all of which will likely inform how the second half of 2020 shakes out. While this isn’t the first time advertisers have pulled out of Facebook (there were boycotts back in 2017 and in 2013) this latest brand exit could be the most widespread—and longest lasting—yet. As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable role — that of a savior. Ad refreshing, especially automatic ad refreshing, carries a stigma since publishers historically used it to prioritize revenue over user experience. But like it or loathe it, ad refreshing is on the rise. Other things to know about We’ll go deep on everything from how to generate DTC site traffic from Amazon to what the best course of action for your omnichannel approach is at the Amazon Advertising Strategies Virtual Forum. Reserve your spot today to join us for an interactive discussion with leaders from Sellwin Consulting, Belkin International, Purple and others. Join LiveRamp and Digiday on August 4, 2020, at 2 p.m. ET for an insight-led discussion on how publishers can monetize their inventory in a privacy-compliant way, post third-party cookies. Sponsored by LiveRamp. | | |
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