Payment windows on average are 15-45 days longer than they were before the crisis, and late payments are rising.
| Media's age-old problem of long payment terms is getting tougher for publishers to bear. Payment windows on average are 15-45 days longer than they were before the crisis, and late payments are rising. Though publishers have little recourse, some have changed the tactics they use when talking to advertisers. Read more below. “Our receivables are normally at 58 days,” an executive at one large digital publisher said earlier this month. “It’s already at 78, and I fully expect it to go over 100.” Forced to stay in the house together all day every day due to coronavirus lockdowns, kids now have a unique insight into what their parents do for a living. "I think she should work harder," said 4-year-old Agnes. Masterclass is one of a group of "winners" in the current crisis. The uptick in the online learning platform's advertising for some h as become one of the pillars of the weird quarantine world we now live in. Budget cuts, not brand safety, could be the real threat to news publishers during the coronavirus crisis. For Digiday+ members, in some ways, it's starting to feel like the early days of the direct-to-consumer boom all over again. Other things to know about Today: Digiday editor-in-chief Brian Morrissey will be joined by Skift co-founders Rafat Ali and Jason Clampet on The New Normal: A weekly show where we discuss how industry leaders are adapting to a changed reality. Register here to join us at 12:00 p.m. ET. In this on-demand webinar, Marcus Jacobsson, CEO and founder of Tipser, discusses what’s happening in media monetization and how e-commerce offers relief to companies suffering from unstable economic times. Sponsored by Tipser. | | |
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howdy! howdy! | Coronavirus Fallout | | With much of the world at home, Masterclass seizes its moment | | If you’ve spent time mindlessly scrolling through Instagram or watching tutorials on YouTube lately, you’ve probably been inundated with Masterclass ads. Maybe Gordan Ramsey has pitched you on his cooking class or Natalie Portman has asked you to take acting lessons from her (for me, it’s a mix of trailers for Judy Blume and David […] | | |
| Sponsored by LiveRamp | | Marketers are in a recession: Now what? | | As a recession looms and media companies halt non-essential spending, marketers are starting to use existing data and assets to sustain their strategies and messaging. | | |
howdy! howdy! howdy! | Coronavirus Fallout | | 'Everybody is in a similar situation': Sports publishers try teaming up on ad deals | | With no live sports on television and athletes sheltering in their homes, sports publishers are hoping that teamwork will help them keep their advertisers’ attention. Over the past six weeks, a number of sports publishers, including CBS Sports, USA Today Sports and Minute Media, have either pitched or discussed pitching advertisers different ad programs that […] | | |
| | | Guardian US CEO Evelyn Webster forecasts profit ‘even in the most dire scenario’ | | "There's absolutely no doubt that we're going to see a boost to our reader revenue during this period, and we are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do," Webster said. "[But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. |
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