What’s the secret to keeping fans in their seats and watching ads when the teams take to the sidelines during timeouts? Brendan Howell, COO at DROPIT, says the answer is to run an auction for 60 seconds on the Jumbotron — the kind that lowers the price until someone snaps up, say, a $15K Ducati for $3,900. Howell told Karen Webster it’s a win-win for everyone, including brands who get a very different way to monetize the things they’d probably give away for free.  Read More...

Fall is here, the leaves are changing and it looks like the weather is getting around to it, as well. And, just in time for the season, it appears some of our better-known players are making some big changes, too. Walmart is getting ready to do some Christmas shopping of its own, JPMorgan Chase is taking a big position in FinTech and Facebook wants to do lunch — the kind it brings to you.   Read More...

Fraud syndicate leader Bern Ersell is back, and this time he's sharing his very candid views on account takeover fraud and its appeal to fraudsters. In an interview with Karen Webster, Ersell shared the innerworkings of what he describes as an “incredibly lucrative” type of fraud, the skill sets needed to avoid detection and why account takeovers will really spike in the months to come.  Read More...