| Chemist Warehouse and ObvioHealth announced a partnership today to bring more efficient and convenient clinical trials to Australia.
The partnership aims to give sponsors easier access to a wider pool of participants by driving awareness about trials to Chemist Warehouse's customers in Australia, according to a statement by ObvioHealth.
Chemist Warehouse will provide multichannel, targeted communication including in-store and online touchpoints to its customer base to promote ObvioHealth-managed trials.
This includes informing participants about trials through Chemist Warehouse's range of media assets such as a TV show, wellness magazine, and newspaper editorial inserts.
As part of the collaboration, ObvioHealth can also use Chemist Warehouse's telehealth services, Instant Consult, for studies that require clinician assessments, reducing participant burden by eliminating the need for them to travel to in-clinic visits.
More details in tomorrow's issue of Pharmacy Daily.
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