Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Dec. 18. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.
2.
Was 2017 good to dealers? The real winners (according to NADA) are dealership employees and communities with dealerships.
Chevy tops our most-seen auto ad list with – guess what? A holiday-theme spot. Click here to watch it and the four runners-up (Hyundai, Mitsubishi, Mazda and Ford).
Top Auto Trends - Industry Report The auto landscape is changing — how can you grow your pipeline and secure your future? This colorful report uses real data from brands like Honda, Tesla and Mazda to help marketers identify unique audiences earlier, nurture brand value, and target high-value segments more competitively. Download Free Auto Report Here.
4.
Optimist dealers approach 2018 believing 2017’s inventory issues have mostly subsided. So says Cox Automotive’s index on how auto retailers feel.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
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