| | | | | #1 Pearl TV, Verance, Others Team on Broadcast Watermarking Tests | | Pearl TV, Fox Television Stations, NBC Connecticut/WVIT, Univision Communications and Verance are collaborating on an on-air test centered on Verances broadcast watermarking technology. The plan is to evaluate how the watermark is deployed, how its retained from transmitter to receiver, and what information can be gleaned from the testing process. | | WHY THIS MATTERS: Verance, whose audio watermarking platform is a part of the emerging ATSC 3.0 TV broadcast transmission standard, noted that watermarking will enable the key ingredients for advanced apps and services such as interactivity, personalization, as well as new emergency alerting capabilities on TVs and other viewing devices. | 2 TAKES: MCN | TVT
| | | | #2 Pluto TV Taps Former NBCU Exec as Chief Programming Officer | | Pluto TV, a free OTT video service, announced that it has hired former NBCU executive Robert Magdlen as chief programing officer. In his new role, Magdlen will head up programming and channel development for Pluto TV and its strategic priorities, which include becoming the global, free destination for mainstream, interest-based, and unique TV entertainment. | | WHY THIS MATTERS: Pluto TV currently offers more than 100 channels in partnership with TV networks, movie studios, publishers and digital media companies. The service is available on mobile devices, Roku players, Apple TV and Android TV devices, as well as PlayStation and Xbox consoles. | 3 TAKES: MCN | Variety | Video Ink
| | | | #3 Netflixs Offline Viewing Comes to Windows 10 PCs and Tablets | | Nearly four months after Netflix rolled out its offline viewing feature for iOS and Android, the company has made the feature available for the Microsoft Windows 10 PC app, allowing desktop users to download content so they can watch it without an Internet connection. | | WHY THIS MATTERS: Netflix had long resisted the idea of allowing downloads, but introduced the feature in November, in part due to its global expansion and the fact that bandwidth in limited in much of the world. But only some of Netflix's video catalog is available for offline viewing. Available titles include most of Netflix's portfolio of original content, as well as some licensed content such as the AMC series Breaking Bad. | 3 TAKES: Fortune | Tech Crunch | The Verge
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| | | | Verizon, Virtual MVPDs, and the Future of TV
By Joel Espelien, TDG
Bloomberg reported this week that Verizon is prepping its own skinny-bundle broadband pay-tv (BPTV) service for a summertime launch. With the Verizon announcement, there are now seven such services either launched or waiting on the launch pad. (Sony PlayStation Vue, Dishs Sling TV, AT&Ts DirecTV Now, Googles YouTube TV, and Hulu are the other six). The BPTV space is getting crowded even before it gets big. This has major implications for the future of TV for three reasons. More
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