Penske has permanent identifiers for about 10% of its portfolio’s audience, which Comscore pegs at over 135 million unique users.
| Penske Media Corp. is trying to find more ways to sell across its brands and it’s hoping a data studio called the PMC Atlas Data Studio will help whet advertisers' appetites. The owner of Variety, Rolling Stone, WWD and others, Penske launched Atlas earlier this month, offering some 500 different audience segments, many of them either modeled directly on established segments typically reached using third-party segments or pulled directly from advertiser and agency RFPs. Read more below. Penske has permanent identifiers for about 10% of its portfolio's audience, which Comscore pegs at over 135 million unique users. Leaf Group created a sales strategy that uses the operational strengths and first-party data from both its commerce and media brands. Digital marketing strategies will have to evolve if they want to win over changed consumers after the pandemic. Team Whistle is moving further away from sports coverage and into entertainment as it chases brand deals at higher prices. Other things to know about E-commerce ascended to the retail throne in 2020, but the surge also brought a corresponding tide of fraud. Download this guide from Modern Retail, sticky.io and Kount to unpack retailers’ latest tactics against chargeback, bots and fraud. Sponsored by sticky.io and Kount. Influencer marketing can be a valuable strategy for brands to drive customer engagement and sales. Download this white paper from Modern Retail and Grin to learn how brands are effectively leveraging influencers in their marketing campaigns. Sponsored by Grin. For businesses, protecting the planet is becoming a critical part of attracting customers, building loyalty and ensuring long term success. Sponsored by Sendle. | | |
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