Better prepared brands and more settled consumers have kept advertising revenues flowing, even as a second coronavirus wave rises.
| After months of ominous predictions, the second coronavirus wave is now rising over the United States. But advertisers — so far, at least — have kept up their spending, according to the chief revenue executives of five different media companies. To be sure, the advertising industry is nowhere close to where it was before coronavirus, and signs that the pandemic has inflicted long-term damage to the economy, and, consequently, the advertising industry, are growing. But some key differences between the spring and this late fall are helping to keep business moving. Read more below. Better prepared brands and more settled consumers have kept advertising revenues flowing, even as a second coronavirus wave rises. In 2021, YouTube plans to share more aggregated CTV-specific ad creative insights as well as enhance its direct-response ad formats for the TV screen. North Equity is looking at the long game of what can come from putting five former Bonnier legacy publications on a fast track to digital transformation. The driver of B/R's e-commerce business is its Bleacher Report Shop that houses limited-edition apparel collections that are often tied to significant events in the world of professional sports. Volition has partnered with NBCUniversal Television and Streaming to co-create products with NBCUniversal talent, opening up a new beauty industry opportunity for influencer- and celebrity-backed products. Other things to know about Download this new micro-report for a guide to this year's holiday trends and consumer behaviors — and how to identify opportunities to reach shoppers across the holiday weeks and beyond. Sponsored by MoPub and The Trade Desk. New research finds that DTC and CPG brands are taking new steps to improve product search on their own websites, both to improve conversions and to collect more CRM data. Sponsored by Yext. | | |
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howdy! | Sponsored by PubMatic | | Infographic: How publishers are monetizing valuable OTT inventory | | As publishers have struggled to achieve scale, many of them have refrained from embracing a fuller automated OTT strategy. This new infographic, based on a Forrester Consulting study of 150 U.S. decision-makers working in video ad sales, illustrates the reasons for this restraint — and why many of them are misguided. | | |
howdy! | Sponsored by Revcontent | | In the age of COVID, vendors put favorable terms on hold | | Over the fall and summer of 2020, many publishers were forced to accept unfavorable deal terms with their ad vendors. But now, as publishers begin to seek better contracts, some are looking past the most dominant vendors in the market. | | |
howdy! | Sponsored by Facebook Gaming | | Why gaming app advertisers are turning to AI | | Brands that run app campaigns are finding AI tools to be an efficient approach to streamlining time-consuming tasks while unlocking new growth potential. | | |
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