Show buyers continue to see shows created by and starring Latinx people as niche programming and miss their mainstream appeal.
| When Jaime Dávila was a development executive at NBCUniversal’s Bravo in the early 2010s, he saw firsthand the lack of Latinx representation in the TV industry. More than a half-decade later, he still sees a lack of TV and streaming shows starring Latinx people and created by Latinx people but now experiences it from the other side of the pitch meeting. Hollywood’s diversity problem has been longstanding and well-documented. From actors wearing blackface in 1915’s “Birth of a Nation” to the #OscarsSoWhite outcry in 2015 through to today, Black people, indigenous people and people of color have been underrepresented in movies as well as TV and streaming shows. Read more below. Show buyers continue to see shows created by and starring Latinx people as niche programming and miss their mainstream appeal. After surviving the Black Friday rush, direct-to-consumer brands have a new challenge at hand: how to ensure their holiday sales aren't hampered by long shipping delays and going out of stock on certain items. For Wired, Cyber Monday and Black Friday ended up being the second and third biggest days for subscription sign-ups of the year, with each being approximately three times the daily average for the month of November. Other things to know about In this new interview, Brian Malone, Chief Data Science Officer at Nexstar, explores how marketers can overcome the bandwidth challenges posed by introducing automated campaign management, and how they can stay attuned to the ever-expanding set of DSP features. Sponsored by Nexstar Inc. Often when the TV is on, no one is around to hear or see it — yet some ad buyers continue to rely on a metric that fails to account for this. Now, with viewership scattered across different apps and devices, more buyers and sellers are treating attention — not ratings — as the true measure of an ad’s success. Sponsored by TVision. | | |
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howdy! howdy! | Sponsored by PubMatic | | Infographic: How publishers are approaching programmatic OTT | | New research finds that the publishers that have embraced programmatic OTT have boosted revenue, improved measurement and become more efficient at navigating their platforms. But as this infographic illustrates, many publishers are still holding back on programmatic OTT — largely due to misconceptions. | | |
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