Pepsi launches new catchphrase; Social media scheduling tips; Crucial Instagram tips; and more

MORNING SCOOP

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more.

SOCIAL MEDIA

10 social media scheduling blunders to avoid

Before you slate a spate of content for a later date, be mindful of these common mistakes.

SOCIAL MEDIA

Infographic: 22 crucial stats for Instagram efforts in 2020

Are you looking to use the popular photo-sharing platform for your communications? Here are some insights to show you where the top opportunities are for brand managers.

VISUAL & VIDEO COMMUNICATIONS

Why and how marketers should invest in Facebook videos

The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging, but it calls for creativity and a bit of tech savvy.

MORNING SCOOP

Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads

Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.

WRITING & EDITING

Flabby writing? Try these 7 tips for toning and trimming text

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.

COUNTDOWN

PR Daily top stories of 2019: Nos. 1–10

It’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks.

COUNTDOWN

10 books every leader should read in 2019

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.

COUTNDOWN

Tesla responds to viral video of exploding car with video of its own

The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.

COUNTDOWN

PR crises that have defined 2019

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

PR DAILY AWARDS

Did your digital campaigns and projects stand out online?

Enter PR Daily’s Digital Marketing & Social Media Awards by Jan. 24 to earn recognition for your impressive digital communications.

COUNTDOWN

6 tips to help shy speakers make strong presentations

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.

COUNTDOWN

Social media dos and don’ts for 2019

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.

COUNTDOWN

7 signs your audience hates your engagement strategy

Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?