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Pepsi Pulls Its Much-Hated Kendall Jenner Ad, Saying It ‘Missed the Mark’ Brand apologizes to viewers and to its endorser By Kristina Monllos Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner. "Pepsi was trying to project a global message of unity, peace and understanding," the brand said in a statement. "Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and...
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Doner Stages an International Walk Out Stunt for Equal Pay Day and Promises to Audit Salaries All employees will work for 80% of the day By Patrick Coffee Global ad agency Doner is using Equal Pay Day as an opportunity to take a stand in support of gender equality as applied to both representation and compensation ... while potentially getting a bit of positive press in the process. Equal Pay Day was created by the U.S.-based National Committee on Pay Equity just over...
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Deborah Wahl Is Out as McDonald’s CMO as the Fast-Food Chain Shakes Up Its Marketing Execs PepsiCo's Morgan Flatley replaces her By Christine Birkner After a major shakeup with its advertising business last year, McDonald's has announced a shift in its marketing leadership, as well. Deborah Wahl, who has helmed marketing at the fast-food giant for the past three years, is leaving the company. Morgan Flatley, former CMO of global nutrition at PepsiCo, will replace Wahl as U.S. CMO....
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IBM Watson Is Your Overachieving Co-worker in New Slate of Ads Campaign shows how AI makes businesses more efficient By Christine Birkner By helping humanize the power of IBM technology and artificial intelligence, IBM Watson has become the cornerstone of the brand's marketing efforts. Lately, that's included Watson ad campaigns with celebrities like Bob Dylan and Stephen King, as well as collaborations with fashion house Marchesa and H&R Block. Watson's new round of ads puts a more...
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Hershey’s Built Its Tastiest Website Yet, All Made of Chocolate And then asked fans to eat it By Gabriel Beltrone One of the biggest problems with the internet is that you can't literally eat it. At least, that's what the marketing executives at Hershey's Brazil operations seem to think. The confectioner recently sought to correct the oversight with a campaign that filled a website with chocolate objects instead of real ones, and raffled them off...
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How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers This ordinary piece of polystyrene was never meant to be a classic By Robert Klara A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: "Raise one for this good man today," Keith wrote. "RIP #RedSoloCup." The platinum-selling country music star was marking the death of Robert Hulseman, a man he...
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6 Advertising Veterans Offer Their Single Best Piece of Advice for Young Creatives Today Tips from Margaret Johnson, William Gelner, Tiffany Rolfe and more By Tim Nudd Earlier this week, in part one of a new video series, we asked top creative directors about the best advice they ever got in their careers. Today, we debut a companion series, also focused on career advice. This time, we ask top creatives to share the advice they give young people just starting out in...
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