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Permira bets on ‘hungry’ biopharma patient services market with Valeris; Watchtower eyes founder-owned add-ons with new fencing platform

Good morning, Hubsters! Rafael Canton here with the US edition of the Wire from the New York newsroom.

We’ll begin with Permira’s growth strategy for Valeris after the company merged from Permira portfolio company PharmaCord and Odyssey Investment Partners-backed Mercalis. PE Hub caught up with Jon Maschmeyer, partner at Permira, to learn more about the merger.

Sticking with mergers, PE Hub was first to report on Wednesday that Watchtower Capital Partners launched a new fencing service provider platform. The new platform merges two businesses together, Fence Builders of Winston-Salem, North Carolina, and Green Hill Fencing of Greenville, South Carolina.

To finish, we’ll look at PE’s interest in digital marketing. PE Hub has eyed several deals in digital marketing from firms such as Gemspring Capital and Trinity Hunt Partners and Mountaingate Capital.

Personalized approach

Let’s start with a deal in healthcare. Permira plans to invest heavily in Valeris’ data analytics side in a biopharma patient services market that is “hungry” for such capabilities, Jon Maschmeyer, partner, told PE Hub’s John R Fischer.

Upgrade to the premium version of the Wire to see how Permira plans to scale Valeris and its add-on strategy for the business.

Land grab opportunity

Earlier today, PE Hub was first to report that Watchtower Capital Partners is launching a new fencing service provider platform that merges two companies together.

PE Hub senior reporter Michael Schoeck spoke with managing partner Will Keesler in an exclusive interview to learn more about the commercial fencing market and to get an update on the firm.

Subscribe to the premium version of the Wire to read more about the new platform and how Keesler ended up joining the firm.

Going digital

Digital marketing is an essential part of most business’ strategy, and private equity has taken note.

Just in the past two months, PE Hub has spotted a few deals involving digital marketing agencies or firms. Gemspring Capital-backedROR Partners acquired Incline Marketing in June. Based in St. Petersburg, Florida, Incline marketing is a digital marketing agency.

Also in June, Trinity Hunt Partners-backed Herringbone Digital acquired Hennessey Digital, a digital marketing agency serving law firms nationwide. Herringbone Digital is a digital marketing platform. In May, Mountaingate Capital-backed Ignite Visibility scooped up Outliant. Based in Austin, Texas, Outliant is a web development and digital marketing agency.

Premium subscribers to the Wire can learn more about the growth in digital marking investments in private equity.

That’s it for me. If you have any questions, thoughts, or want to chat about deals in the tech, consumer or sports sectors, please email me at rafael.c@pei.group.

Tomorrow, Craig McGlashan will be with you for the Europe edition as Nina Lindholm is on annual leave. Michael Schoeck will bring you the US edition.

Cheers,

Rafael

Read the full Wire commentary on PE Hub ...

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Deals

They said it

“On the technology front, the strategy is to buy-and-build. We’ve developed a playbook and are assembling the right leadership team to drive those outcomes. While we have planned investments, we’ll also be watching the market for leading companies innovating in areas we want to move into.”

— Jon Maschmeyer, partner at Permira, on the firm’s growth strategy for Valeris

Today's letter was prepared by Michael Schoeck

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