Laden...
| To view this email as a web page, go here |
Sign up for Shanken News Daily | Forward to a Colleague | Visit ShankenNewsDaily.com
Visit: WineSpectator.com | CigarAficionado.com | WhiskyAdvocate.com | Market Watch | Impact Newsletter | Impact Databank
Follow Shanken News Daily on: Twitter Facebook
After posting a 4% sales increase to $1.8 billion in the U.S. market in its fiscal year ended in June, Pernod Ricard sees that progress continuing. In a presentation to analysts today, Pernod said its portfolio has shown strong growth in Nielsen channels in the 52 weeks to November 6, with Jameson (+21%) leading the way. Also on the rise were The Glenlivet (+7%), Malibu (+1.8%), Altos Tequila (+40%) and Martell Cognac (+18%). Meanwhile, Absolut (-3.8%) continued to struggle, and Avion Tequila was roughly flat.
The U.S. accounts for 19% of the company’s global sales. Pernod cited the market’s overall premiumization progress, with whisk(e)y (+7.5%), Tequila (+10%) and Cognac (+18%) continuing to drive growth in the 52 weeks to November 6. Premium spirits ($17-$25 a 750-ml.), which account for 37% of the U.S. market by value, were up 6%, while super-premium brands ($26-$41) grew by 11% and represented 18% of market value. Ultra-premium spirits ($42-$84) and the prestige segment ($85+), which have smaller shares, rose 13% and 17% respectively.
After a sweeping revamp of its U.S. organization earlier this year that included the reappointment of Paul Duffy as chairman and CEO of North America, Pernod told analysts that its plan remains to drive growth with Jameson and stabilize Absolut. The latter effort has included new packaging, a new “Absolut Nights” campaign, pricing adjustments and the launch of an Absolut Lime flavor. The company also will rationalize Absolut’s flavor lineup with an emphasis on citrus flavors, and premiumize the franchise via its upscale Elyx expression, which has doubled in size over the past year.
Under Duffy’s new leadership, Pernod Ricard USA is doubling down on priority channels like chains and the on-premise and keying on the top markets, with California, New York, Florida and Texas getting increased focus. The company has also launched a dedicated “incubation unit” for innovation called “New Brand Ventures,” led by long-time Pernod executive Jeff Agdern, which has its own autonomous sales and marketing teams and is designed “to scale brands throughout the incubation lifecycle.”
•Edrington has launched The Macallan Edition No. 2, the second offering in an annual limited edition series. Made with seven cask types sourced from four different Spanish bodegas and cooperages, The Macallan Edition No. 2 was created in collaboration between Macallan master whisky maker Bob Dalgarno and Joan, Josep and Jordi Roca, co-founders of Catalonia, Spain-based restaurant El Celler de Can Roca. The limited single malt is rolling out now, priced at $90 a bottle. The Macallan, which unveiled its Edition No. 1 late last year, was up 6.9% to 217,000 cases in the U.S. for 2015, according to Impact Databank.
•Beam Suntory has opened its new global headquarters in downtown Chicago. The new office is located on the 16th floor of the Merchandise Mart, an architectural landmark in Chicago’s River North neighborhood. The 110,000-square foot space has been renovated and includes a bar called Fred’s Rackhouse, named for Jim Beam master distiller Fred Noe. The company has relocated its Americas region and global marketing personnel from its former base in suburban Deerfield, Illinois, to the new Chicago space, with corporate functions to follow in 2017.
•Ireland’s Teeling Whiskey Co. has released Teeling 24-Year-Old Irish Single Malt as the latest small batch expression in its Vintage Reserve Collection. Distilled in 1991, Teeling 24-Year-Old Single Malt is double matured, first in Bourbon casks and later in Sauternes wine casks. The limited edition entry is debuting this month, retailing at $500 a 750-ml., and joins Teeling Whiskey’s existing Small Batch Irish Whiskey, Single Grain Irish Whiskey and Single Malt Irish Whiskey offerings. The Teeling Whiskey portfolio is imported into the U.S. by Infinium Spirits.
•Everett, Massachusetts-based Short Path Distillery has released Winter Gin, its second seasonal offering. An American-dry style gin with organic rosemary, angelica root and juniper among its botanical ingredients, the new product is the second in Short Path’s series of four seasonal gins all made in a traditional copper gin still. Winter Gin is available off-premise in 375-ml. ($17) and 750-ml. ($29) bottles in Eastern Massachusetts as well as in limited on-premise locations. Short Path’s year-round portfolio includes gin, rum, gold rum and triple sec offerings.
•California-based Sonoma Cider is launching a new entry called The Jax Breakfast Cereal in its limited release cider range. The new release is made with organic Pacific Northwest apples, buckwheat, cinnamon and honey and is inspired by Apple Jacks cereal, a favorite of co-founder and cidermaker Robert Cordtz. The Jax (6% abv) is available in four-packs of 12-ounce bottles and in 5.16-gallon kegs. Sonoma Cider’s four core ciders include The Hatchet, The Pitchfork, The Anvil and The Washboard.
Get the latest edition of Shanken's Impact Newsletter, providing in-depth news and research about the beverage alcohol industry.
Subscribe today and you'll receive every issue in both print and digital format.
For a complete listing of M. Shanken Communications events or to register, click here.
Got a story idea, or general comments about this newsletter?
Contact our editors David Fleming, Peter Zwiebach, and Daniel Marsteller at:
shankennewsdaily@mshanken.com
Share this newsletter via: Facebook LinkedIn Reddit Twitter
For advertising information, contact Steve Senatore (ssenatore@mshanken.com)
Unsubscribe | Forward to a Friend | Manage your newsletter subscription
Copyright 2016 M. Shanken Communications, Inc.
825 Eighth Avenue, 33rd Floor New York NY 10019
Laden...
Laden...
© 2025
