| | Personalisation in 2023: What do the experts predict?
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream?
The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms Movable Ink and Phrasee, as well as some ad targeting and data specialists (from InfoSum, Innovid, Space & Time, TripleLift, Wunderkind, Zefr). |
Ecommerce in 2023: What do the experts predict?
We asked some old friends of Econsultancy, ecommerce consultants James Gurd and Stuart McMillan, what they are seeing at the moment and what they predict in 2023 across consumer behaviour, CRM, acquisition, CX and social commerce. We also sourced opinion from industry experts at Mirakl, Anaplan and growth marketing agency Space & Time, as well as our own senior analyst, Rose Keen. |
|
|
|
|
|
| Digital Marketing and Ecommerce Trends 2023
January 24th, 2022, 3pm GMT | 10am EST
Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead. |
|
|
|
|
 Quick Guide to Optimising Marketing Spend During Challenging Times
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less. |
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns. |
|
|
|
|
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 +44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
929 577 9564 |
|
|
|
|
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.
Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor M, 10 York road, London, SE1 7ND
Copyright © 2023 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| | |
|
