Customers' desire for individualised products
TOPICS THIS WEEK | Consumers are increasingly rejecting one-size-fits-all,and want products created especially for them: according to Mintel¹, over one third of UK facial skincare users are interested in using skincare formulas that are personalised to their needs. | |
| Photo: progressman/Shutterstock.com | Personalisation increasing | In all areas of the cosmetics industry - even in the mass market - customers’ desire for individualised products is becoming increasingly important. From the brands’ point of view, there are various ways to meet this. Lorraine Denois presents the Blend It Yourself trend. | | |
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