Customers considering solar or electric vehicles seek information from their utility 64% of the time, according to a 2016 Smart Grid study, putting utilities in the unique position of being a trusted source for DER information. By helping customers learn what these technologies mean for them, utilities can encourage greater program participation.
In this advisor relationship, if utilities can create a customer experience that rivals leaders in customer engagement — like Apple, Amazon and yes, Tesla — they can objectively guide customers into the best programs for their unique scenarios. And they can win their customer's trust and boost satisfaction while they are at it.
The commonality amongst utility leaders in customer engagement? They understand that empowered customers are changing market fundamentals and in response, are executing strategies that place the customer at the center. Personalization is the new bar.
Learn the key characteristics that deliver exceptional customer engagement. Get your DER Customer Engagement Kit including: - The 5 Characteristics of Great Customer Engagement infographic
- An on-demand webinar with Salt River Project
- The Personalized, Online Customer Engagement Quick Start Guide
