Personalized Ecom without Cookies
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March 8, 2022 | We thank Rokt for advertising with us. |
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In a world without cookies, ecommerce companies are increasingly looking for AI-driven one-to-one personalization solutions using first-party data to increase customer engagement, loyalty, lifetime value, and incremental revenue. To capitalize on this untapped opportunity, brands must create a persistent identity for each customer, allowing for seamless navigation across devices, resulting in fewer abandoned carts. According to Forrester Research, the lack of relevancy on ecommerce websites can lead to: 52% of customers to unsubscribe from email.
28% of customers to stop shopping.36% of customers to switch to a competitor.76% of customers to feel frustrated by the lack of continuity across devices.Download Rokt’s one-to-one personalization white paper to learn how ecommerce companies can enhance their customer experience and unlock value during the transaction moment. |
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Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce. |
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