| | | Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas archetypes are not tied to specific names or faces 5 min read |
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| | Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template. 7 min read |
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| Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks. 3 min video
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How does a user story map differ from a customer journey map? A journey map is from the perspective of the person's experience, whereas a story map is from the perspective of the product and what it takes to deliver the user experience. 3 min video
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