| Good morning, Marketer, there’s no customer experience without your customers. That’s why if you’re planning to transform your customer experience, you need to give priority to customer feedback. Social listening, surveys, purchases, user-generated content and other behaviors are all part of it. Also, the organization has to remain open to act on and implement improvements from feedback they might not have anticipated. That’s the mindset the PGA TOUR has with their newly-announced transformation. Chris Wood,
Editor | 