| | Four big digital trends set to impact pharma marketers in 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands.
But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for healthcare marketers. |
Four trends that could shape omnichannel retail in 2023
While online retail sales are still higher than pre-pandemic, 2023 is expected to be another tough year for brands, as wider pressures shape consumer behaviour.
So, amid all this, how will retail brands target consumers? From pricing to wholesale partnerships and areas of ad spend – here’s a look at four trends that could shape omnichannel retail in 2023. |
Performance on people's terms: How to drive growth while respecting privacy
While online retail sales are still higher than pre-pandemic, 2023 is expected to be another tough year for brands, as wider pressures shape consumer behaviour.
So, amid all this, how will retail brands target consumers? From pricing to wholesale partnerships and areas of ad spend – here’s a look at four trends that could shape omnichannel retail in 2023.
Sponsored by Meta |
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| Webinar: The Consumer Trends Index 2023
February 23rd, 2022, 1pm GMT
Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.
Tune in to hear Tim Glomb, VP Global Content at Marigold, discuss findings from the 2023 Digital Consumer Trends Index with Econsultancy Research Director Jim Clark.
Webinar hosted by Marigold |
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 Personalisation Best Practice Guide
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people. |
Digital Shift: Q1 2023
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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