|
| |
|
|
Philippine Department of Tourism Fires McCann and Demands a Public Apology Over Alleged Copycat Ad Agency is accused of copying a 2014 South African spot By Patrick Coffee The Philippine Department of Tourism has ended its relationship with McCann after approximately six months over a controversy sparked this week by accusations that the agency's latest campaign plagiarized an earlier ad from South Africa and says it "expects a public apology." On Monday, McCann Worldgroup Philippines released "Sights," an ad reportedly inspired by the...
Read more » |
|
| |
|
| Promoted Content by Tapad | | |
|
|
| |
|
| |
|
Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers It's a chance to meet the creators of the next generation By Joshua Lowcock The advertising industry prides itself on its ability to tap into popular culture. Smart agencies, brands and advertisers do everything they can to research, participate and lean into cultural moments; it's what enables us to find fresh cultural insights to produce the kind of work that transcends advertising and drives culture forward. Because of this,...
Read more » |
|
Warner Brothers Topped the List of TV’s Biggest Spenders on New Ads Last Week Advertisers spent $14 million during the NBA Finals By Erik Oster Last week saw an increase in advertiser spending on national broadcast placement for new ads. Advertisers devoted $109 million to new creative, up from $92 million a week earlier, according to Kantar Media. The spending increase came despite the number of brands advertising increasing by just two, from 594 to 596. The increased spending can...
Read more » |
|
This Charming Vespa Ad Won the Top Student Award at the National Addys 'Ride to Fly' was a labor of love By Tim Nudd Craft takes time. And in the case of BYU Adlab's award-winning Vespa spot "Ride to Fly," it took about 10 times longer than the students expected. "We wanted to get it right. And to see it come to life was so motivating," art director Taylor Dahl told the university's BYU News portal. This past weekend,...
Read more » |
|
| |
|
Redesigning Fatherhood: How Brands Can Turn Their Vision of the Modern Dad Into a Reality It's time to rethink how we work, and how we live By Bonnie Wan Fatherhood isn't what it used to be. My own dad came from a generation of fathers as nouns--figures to be respected, revered and, at times, feared. They were tireless workers measured solely by their career success and ability to provide financial stability, rather than by their caregiving. My husband, on the other hand, is part...
Read more » |
|
These New Tourism Ads for Lexington, Ky., Were Filmed by Horses Cornett and Whit Hiler ride again By David Gianatasio Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as "The Horse Capital of the World." Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads. Local shop Cornett, the force behind the popular Marketing Buzzword Jar and other fun projects, developed...
Read more » |
|
