Millennials face unique circumstances in buying first home | Pilot combines love of aviation with real estate career | Partnering with de-influencers takes strategic planning
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Millennials face unique circumstances in buying first home The largest generation in the U.S., millennials, has yet to significantly affect the housing market despite their desire for homeownership. Many millennials are buying their first homes later in life compared to previous generations, with factors such as high student debt and the lasting effects of the Great Recession contributing to the delay. Full Story: The Columbian (Vancouver, Wash.) (tiered subscription model) (5/22)
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Best Practices in Sales & Marketing
Pilot combines love of aviation with real estate career Robert Clarfield, a pilot and real estate broker in Scottsdale, Ariz., enhances his listings by flying over homes for sale and capturing aerial photographs and videos, and he has also expanded his reach because he can quickly fly into different cities to show properties. Known as "Rob the Flying Realtor," Clarfield has gained the listing of a privately owned airport, Western Sky Airpark, and his aviation connections have generated interest from investors. Full Story: Flying magazine (5/22)
Victoria Martinez explains how brands can best navigate the de-influencer trend, creators who are calling out problematic influencer marketing and returning to a more honest, authentic relationship with their audiences. "[B]y working with a de-influencer, companies can target a specific niche audience and reach an engaged and passionate group of consumers," Martinez writes, before explaining how to do so using "a great deal of caution and strategic planning." Full Story: SmartBrief/Marketing (5/22)
How marketers can be 'scrappy, curious and frugal' Chip House, chief marketing officer at Insightly, explains how marketers can get the most from their budget by being "scrappy, curious and frugal." House outlines how to correctly analyze return on investment, create engaging content to build a brand audience and maximize organic social media, like LinkedIn. Full Story: Entrepreneur (5/22)
Real Estate Trends
Florida condo owners reportedly consider sale to developer A decades-old waterfront condo building in South Florida has been approached by a developer expressing interest in a buyout, according to a source, and the developer's portfolio includes other older condos. The potential sale is reportedly still in its early stages, and it's unclear if the majority are interested, especially since owners in the area are reluctant to sell due to the high cost of real estate. Full Story: The Real Deal (5/15)
Technology & Innovations
'Privacy vault' designed to shield sensitive data from AI Skyflow has unveiled a "privacy vault" for large language models of artificial intelligence such as GPT products. The product allows enterprises to define sensitive data and make sure it is protected at all stages in which it is used through tokenization. Full Story: VentureBeat (5/18)
Business Wellness
What vulnerability at work looks like The oft-mentioned need for managers to be vulnerable is rooted in science, Harvard professor Jeff Polzer says, because when the leader goes first, it can trigger neurochemical hormones that make others see the manager as authentic and then want to help. Vulnerability, however, doesn't mean owning up to a decades-old slight; it's about showing your current vulnerability about existing struggles, experts say. Full Story: The People Equation blog (5/22)
Fair & Equitable Housing
Suit challenging 'community preference' policy to go to trial New York City's affordable housing policy known as "community preference" is facing a legal challenge over prioritization of current residents with critics saying this policy reinforces segregation. A federal judge is allowing the civil rights case to move to trial following the city's years-long challenge to the lawsuit. Full Story: The New York Times (5/23)
Legislation & Regulation
Defaults may occur despite resilience of major CRE owners Delinquency rates for commercial properties are rising, but they are currently near all-time lows, providing evidence that the real estate sector is in much stronger shape than it was during the financial crisis. Still, some large property owners may default on certain properties that no longer make financial sense for their business models. Full Story: The Wall Street Journal (5/22)
Private equity firms, insurers and other investors could increase their lending activities in commercial real estate and other sectors as a result of the recent turmoil affecting regional banks, industry executives say. "The tightening of lending standards creates opportunities for private credit to gain share," notes Lyle Margolis of Fitch Ratings. Full Story: Reuters (5/22)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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