Pinterest discusses how brands can connect with consumers post-COVID-19 Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in a post COVID-19 world.
ClickZ Daily: June 10, 2020 |
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| Happy Wednesday! Today we have Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaking about what brand insights, inspiration, and trust means in a post COVID-19 world. During the talk she revealed that post COVID-19, Pinterest has been seeing a record level of engagement on the platform, with global monthly active users growing by 25% in Q1 and searches up over 60%. Also, as part of our ‘AI in Marketing’ month, we look at how athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled it to drive timely product improvements, save analyst resources, and better serve its customers. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Jacqueline Dooley Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in a post COVID-19 world. |
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AI & Automation Mahir Prasad Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvements, save analyst resources, and better serve its customers. Read more |
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| AI & Automation Norman Guadagno Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Read more |
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| AI & Automation Jacqueline Dooley ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 world. Read more |
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| AI & Automation Kamaljeet Kalsi Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read more |
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| AI & Automation Tereza Litsa From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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