As retail moves toward a new model of omnichannel commerce, investment decisions are often becoming more complex for commerce executives. And what seems to be a no-brainer for brick-and-mortar retail — say, a deep relationship with Amazon — might not really work over the long term. What should retail execs focus on when it comes to new investments?  Read More...

In the U.S., TikTok has 26 million active monthly users, the vast majority of whom are in advertisers' most beloved demographic of ages 18 to 24. And, by the looks of the platform's current experiments with shoppable videos, it may be making a move to become one of the web’s premier social commerce destinations. Should Instagram be worried? (Spoiler alert: Yes.)  Read More...

CPG Brands Drive Innovation With Caffeinated Beverages

Americans consume plenty of caffeine through coffee and soft drinks, but they may not be the healthiest options. People often add sugar and/or dairy to coffee, while many soft drinks are packed with artificial flavors, coloring and sugar. Here’s a look at how beverage innovators are offering an alternative with caffeinated water. Read More...