Pinterest's quiet battle for ad dollars gets louder

Also: Agencies navigate economic recovery with clients ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The platform hoped advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off.

March 16, 2023

Pinterest's quiet battle for ad dollars is getting louder Pinterest hoped that advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off. Additional coverage: Recovering from economic downturns varies a lot depending on the type of media agency and its clients' business. The growing presence of brands on Roblox has sparked concerns among some consumer advocates, who worry that children might not be able to easily parse the difference between unbranded Roblox experiences and so-called "advergames." With the recent fervor around video podcasts, buyers discuss the opportunities for brands and how they are organizing investment teams to manage the crossover from audio to video. Publishers' fourth quarter earnings show nearly all revenue streams are taking a beating. More in this Digiday+ Media Briefing. With the NCAA Women's and Men's March Madness tournaments currently underway, brands are looking to engage with college basketball fans through social media and connected TV as they aim to attract a younger audience. Other things to know about With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. Produced in partnership with Marketecture. As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue. Sponsored by Permutive. Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV. Top Stories Ivy Liu Marketing on Platforms Pinterest’s quiet battle for ad dollars is getting louder The platform hoped advertisers would see it as a safe place for their dollars. And there are some early signs that its persistence is starting to pay off. howdy! Strategizing for the Future Don't call it a comeback: How agencies are navigating economic recovery with their clients Recovering from economic downturns varies a lot depending on the type of media agency and its clients’ business. Sponsored by Foundry 360 Survey: How are you budgeting for and creating content across owned-and-operated channels? Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. Advertisement howdy! Gaming & Esports How Roblox hopes to assuage consumer advocates' safety concerns with its new ad standards The growing presence of brands on the platform has sparked concerns among some consumer advocates, who worry that children might not be able to easily parse the difference between unbranded Roblox experiences and so-called “advergames.” Sponsored by Al Jazeera Media Network Tackling roadblocks to globally inclusive advertising How global agencies buy media is often at odds with their goals of financing diverse publications and voices. howdy! Audio Anywhere 'Mini gold rush': How ad buyers are handling video podcast inventory With the recent fervor around video podcasts, buyers discuss the opportunities for brands and how they are organizing investment teams to manage the crossover from audio to video. Advertisement Sponsored by Kerv Marketers are leveraging interactive video for customer-first experiences Brands are creating interactive video ads that are increasingly personalized and relevant — ultimately driving conversions and revenue. howdy! Navigating Economic Instability Media Briefing: Publishers' Q4 earnings indicate the worst is not yet behind them Publishers’ fourth quarter earnings show nearly all revenue streams are taking a beating. howdy! ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness With the NCAA Women’s and Men’s March Madness tournaments currently underway — it is running from now until March 26.– brands are looking to engage with college basketball fans through social media and connected TV as they aim to attract a younger audience. All Latest Stories

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