Pitch deck: Google Waze wants advertisers to see the app as 'measurable and actionable'

Google's Waze navigation app touts its ads as "measurable and actionable." Here's how the app pitches itself to advertisers.

"No one is safe." With less than three weeks to go until the General Data Protection Regulation takes effect, publishers and ad tech vendors are concerned about Google's latest update regarding the law.

The New York Times' new article page is the result of collaboration between the publisher's ad, editorial and data departments.

When Facebook changed its algorithm to favor user posts in January, ad buyers pitched Facebook groups as a way for marketers to reach their target customers. Five months later, many companies' groups are struggling to gain traction.

Hulu announced at NewFronts that it will sell ads that would be shown to people who download shows to watch offline. Here are five questions that advertisers have about these ads.

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The Digiday Technology Awards will recognize the Best Data Mangement Platform, Best Email Marketing Platform and many more. Check out the full list of categories and start your entry here.