Pitch deck: How TikTok is courting advertisers

Also: Google tests generative AI in Search Lab experiments ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ New report highlights how programmatically-placed ads can unintentionally fund misinformation websites.

May 15, 2023

Pitch deck: How TikTok is courting advertisers TikTok has been courting advertisers at scale as it looks to further solidify its presence in the U.S. Its latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX). Additional coverage: Google is experimenting with generative AI in its Search Generative Experience, just as Microsoft mounts rearguard action with advertising API for Bing. A new report from NewsGuard highlights how programmatically-placed ads can unintentionally fund misinformation websites. Now that YouTube has become the streaming service people spend the most time watching on TV screens, it's becoming hard to argue that YouTube isn't TV. Due to factors like a writers' strike, confusion among measurement offerings and a soft scatter market, this year's upfront could be a rough one for video sellers. More in this Digiday+ Media Buying Briefing. Reddit is actively working on its e-commerce features, and the platform has already been sharing the upcoming opportunities at both agency and client levels. The NBA is stepping up its outdoor advertising spend for the upcoming NBA Finals and leveraging social media activations to build fans' anticipation. Other things to know about Join us on July 13 just outside of NYC at the Digiday Publisher Golf Outing for a chance to connect with industry leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes. Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content. Sponsored by Channel Factory. According to research from Spotify, 60% of listeners' ad engagement carries over from the audio content heard immediately before. Sponsored by Spotify Advertising. Top Stories Brand Safety NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites New report highlights how programmatically-placed ads can unintentionally fund misinformation websites. howdy! Marketing on Platforms Pitch deck: How TikTok is courting advertisers The platform’s latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX). Sponsored by Wurl As streamers and publishers have fought the competition, new challenges have emerged Reaching subscriber and viewership goals comes with a two-part challenge of attracting millions of new subscribers while reducing churn to a more manageable level — or, put simply, finding new and existing viewers who will love the content on offer and continue to subscribe to get more of it. Advertisement howdy! Marketing on Platforms Google tests generative AI in Search Lab experiments that are key to defending its digital crown Search Generative Experience comes as Microsoft mounts rearguard action with advertising API for Bing. Sponsored by MNTN Survey: The state of CTV optimization Advertisers: How are you using automation and other technologies to optimize your CTV campaigns? Tell us in this survey and we’ll send you a $5 gift card. howdy! Business of TV How YouTube is mixing up the TV ad market Now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV. Advertisement Sponsored by Mailchimp Report: The marketer’s guide to email optimization Download this guide to learn how marketers are using always-on email testing to create more engaging content. howdy! Strategizing for the Future Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Due to factors like a writers’ strike, confusion among measurement offerings and a soft scatter market, this year’s upfront could be a rough one for video sellers. howdy! Marketing on Platforms Social commerce is in the cards for Reddit this year The platform has already been sharing the upcoming opportunities at both agency and client levels. All Latest Stories

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