The Propel Media Barometer is a quarterly data report to help comms pros with pitching journalists or managing a team.

Propel’s PRM email integration features anonymously aggregate data from our users’ media pitches to form deductions about journalist open & response rates, pitching preferences and the best & worst times to pitch.

Propel analyzed data from millions of real pitches to journalists and find out what the media is looking to cover, and what proves to be the best way to engage with media contacts.

Examples include:

• YoY average journalists' open & response rates
  
• How to make a strong impression with an email pitch
  
• What the body of a pitch should include
  
• The best & worst times to pitch, and more