Nextdoor’s rise to prominence during coronavirus and civil unrest.
| | | Hi, Every economic downturn highlights market gaps that create opportunities for emerging companies. Enter the hyperlocal networking site Nextdoor: We’ve grown much more interested in our immediate environment (since we can’t go anywhere else). That’s why we’ve invited Nextdoor CEO Sarah Friar to join the second Pivot Schooled event: The New Generation. Advocates say Nextdoor has been a valuable tool in combating the coronavirus by facilitating community cooperation and offering resources to high-risk residents. It’s also largely avoided the massive misinformation problems on its peer social media platforms. The Black Lives Matter protests have shined a light on racial profiling that occurs on the platform — dubbing biased content moderation Nextdoor's “Karen problem.” In response to concerns from Black participants, Nextdoor recently abandoned its “Forward to Police” tool which let posters automatically notify local police departments. But critics insist the move is not enough to change the culture of the site. Kara and Scott will ask Sarah about how she’s carefully navigating Nextdoor's response and which critical decisions are core to how the platform operates. This live series plus an annual digital subscription to New York magazine is $49.95; you can also join just the live series for $29.95. |
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| | | PS: $20 from every Pivot Schooled ticket sold between June 29 and September 2, 2020, will be used to support communities in crisis. |
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