| The market for short-form video content is thinning, as several high-profile video streaming platforms, including NBCUniversal's Seeso and Comcast's Watchable, have shut down or reduced their spending on original content. "It will decimate agencies": In the latest installment of Confessions, a marketing consultant talks about consulting firms' development of media-buying services. YouTube's continued brand-safety issues and brands' desire to avoid political news have led ad buyers to add spending on quality video outlets like Hulu. With the enforcement of the General Data Protection Regulation and the ePrivacy Regulation looming, publishers have find out how to get site visitors' consent to use and store their data. Tracking walls are one potential solution. From Glossy: A woman who has worked at several streetwear companies shares her experience dealing with "locker room talk" in the "toxic" workplace environment. If there's a word echoing through the retail industry these days, it's Amazon. At the Digiday Retail Summit, taking place in Austin, TX from Feb. 21 - 23, hear from senior marketing executives at Hershey Company, Thinx, Bombfell and many more as they discuss the disruptions Amazon has wrought. Reserve your spot today. Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how? Join next week's webinar to find out. Sponsored by Visual IQ. |
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| Sahil Patel There aren’t as many buyers for short-form video series as there used to be. And the ones that remain are increasingly focused on TV-quality fare. |
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| Seb Joseph “In 2018, marketers must reconsider how they define a conflict of interest.” |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Yuyu Chen Amid brand-safety concerns, some programmatic ad buyers are diversifying their video ad spend outside of YouTube and hard news sites. |
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| Jessica Davies Whether or not websites can or should use tracking walls to gain the explicit user consent needed under the GDPR has become a point of tension. |
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| Sponsored Content Taykey Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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