Dispiriting pivots, layoffs by attrition and a diminished brand doomed Mic, reportedly soon to be sold for pennies on the dollar.

As digitally native brands shift attention from customer acquisition to retention, finding inventive ways to keep customers coming back is taking priority.

SoulCycle has been growing a content division over the last six months to complement its 90 cycling studios.

Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house.

Are you a brand executive? You could be eligible for a complimentary VIP pass to the Digiday Brand Summit in Palm Springs, Calif. from Dec. 10-12. Apply here for one of a limited number of passes.

 

Pivoting to nowhere: How Mic ran out of radical makeovers

Max Willens

Dispiriting pivots, layoffs by attrition and a diminished brand doomed the venture-backed news publisher, reportedly soon to be sold for pennies on the dollar.

DTC brands are embracing membership models to improve retention

Hilary Milnes

As digitally native brands shift attention from customer acquisition to retention, finding inventive ways to keep customers coming back is taking priority.

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The three key digital marketing trends ad agencies need to master

Sponsored Content AffinityX

Clients are asking for more services, and for more expertise in emerging technologies. At the same time, they're demanding lower fees and shifting their budgets. Find out how agencies are continuing to deliver for local clients while maintaining the highest possible standards. Sponsored by AffinityX.

'Purpose-built for Instagram': SoulCycle has a 20-person team building a media business

Kerry Flynn

SoulCycle has been growing a content division — what they see as a media company — over the last six months.

The myths of in-housing media buying: 'People think it's going to be easier'

Jessica Davies

Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house.

Social listening isn't enough: Why brands need social understanding

Sponsored Content Storyful

The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

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November 27 - 29, 2018
Digiday Brand Summit Europe
Monte Carlo
 
November 28 - 30, 2018
Digiday Video Marketing Summit
Nashville, TN
 
Early Deadline:
December 7, 2018
Digiday Future Leader Awards
 
 

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