Pizza de résistance: Taco Bell’s Mexican Pizza social listening success 15 billion impressions, over 77 million TikTok views, and 7X sales: The story of Taco Bell's Mexican Pizza relaunch
ClickZ Daily: Oct 4, 2022 |
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| Good morning! And Happy National Taco Day! To celebrate all things Taco, we’re bringing you a Case Study from Taco Bell on the triumphant return of its Mexican Pizza. Beginning with a first-class social listening strategy, and ending with over 15 billion impressions and 77 million TikTok views for ‘Mexican Pizza: The Musical’, this bizarre but brilliant re-launch is like no other. Matt Matt Prince, Head of Marketing Communications, spills the (refried) beans on Taco Bell’s approach to social listening and fan engagement! Team ClickZ Follow us on Twitter, LinkedIn, and Facebook for more case studies, thought leadership, and podcasts that offer actionable insights to accelerate your brand. |
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