Budget smarter in 2025 with the latest B2B paid campaigns benchmarks from Metadata.

Executive brief:

• LinkedIn: Still unmatched for ROI.
• Facebook & Instagram: The leaders in cost-effective audience engagement.
• AI’s Role: Precision targeting and smarter optimization are game-changers.
• What’s Emerging: TikTok and live events are gaining serious traction.

These insights are driving smarter investment strategies. Ready to turn data into results? See how Metadata can help.