In the next twenty years, it is projected that wealthy baby boomers will pass on up to $68 trillion to the next generation. What strategies can your organization utilize to take advantage of this donor gold rush? Download The Chronicle’s latest Article Collectionto discover current trends in planned giving, best practices for crafting messaging, and real-world examples of legacy giving programs. Get access to the following planned giving articles: “Planned Giving is Having a Moment” “7 Rules for Marketing Planned Gifts to Donors” “Legacy Giving Program Raises $1 Billion for Jewish Communities” “Planned-Gift Donors Are Pledging Bigger Gifts During the Pandemic, New Report Says”
