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| | | | | The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. | | |
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howdy! | | | | | On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track. | | |
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| | | | | Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. | | |
howdy! | | | | | Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. | | |
| | | | | According to a new marketing benchmark report, despite increasing spend peaks going into the holiday period, marketers are achieving less ROI than ever during these periods. In response, savvy marketers are adjusting their strategies for holiday campaign flight periods. | | |
howdy! | | | | | Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book. | | |
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| | | | | Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). | | |
howdy! | | | | | With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies – but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. | | |
howdy! | | | | | AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. | | |
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