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PNC is testing a bank account for gig economy workers PNC created an internal startup, dubbed numo, to run indi, a mobile bank account for gig economy workers.
Nearly 40% of the US workforce takes part in the gig economy, representing $1.4 trillion in income, but 53% of self-employed consumers have multiple banking relationships — suggesting gaps in bank offerings for this segment.
PNC is the first bank in the US to develop an account tailored specifically around the needs of gig economy workers, and although targeting a niche audience could help PNC's service catch on, it will require a compelling value proposition to achieve scale.
Business Insider Intelligence's Rachel Green has the full story.
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