The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play. Additional coverage: Our most-read stories this week: Other things to know about | | |
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| | | | | The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play. | | |
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howdy! | | | | | CMOs launched these new programs in response to the growing importance of influencers in recommending products. | | |
| | | | | Using programmatic guaranteed, Gucci secured premium DOOH inventory throughout affluent London areas to drive traffic to an exhibition launch and nearby stores. | | |
howdy! | | | | | Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer. | | |
| | | | | Cutting spend can have negative short- and long-term consequences for a brand, resulting in a loss of brand equity, customer loyalty and sales. | | |
howdy! | | | | | Efforts are underway to take IAS private but there are varying levels of interest from private equity groups. | | |
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| | | | | Watch this on-demand webinar to learn how brands and agencies are leaning on visual collaboration tools to facilitate more productive brainstorming sessions and improve campaign speed, from operations to creative. | | |
howdy! | | | | | Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. | | |
howdy! | | | | | Cluely launched a narrative before it launched a tool. And somehow, it’s working. | | |
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