As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.
| As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house. Additional coverage: This week’s Digiday+ Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit. The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know. There's a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel. At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports. From sister site, Modern Retail: Where Roku stands after Walmart bought Vizio Other things to know about The Digiday AI Awards are a new way to recognize the organizations leading the way in AI-driven innovation with categories such as Most Innovative Use of AI by a Brand, Best Internal Use of AI and more. Enter by May 30 to secure the best rate. Traditional media mix models rely on static assumptions and legacy channels, which don’t reflect how modern media operates. To maximize performance, marketers need tools that factor in cross-channel interactions, diminishing returns and shifting market conditions. Sponsored by Keen Decision Systems. With AI tools scraping the web for training data, publishers face growing threats to IP. A new guide examines how teams are responding with legal, technical and workflow-based protections. Sponsored by Copyleaks. | | |
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howdy! howdy! howdy! howdy! howdy! | | | The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners | | This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with The New York Times to launch “This Is Not a […] | | |
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