Podcast: How brand engagement with minority communities has changed Rewind: Listen to the first Marketing Masters episode on connecting marketers, minorities, and brand engagement
ClickZ Daily: August 12, 2022 |
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| Good morning! Minority-owned media and minority representation in media has changed over the past three years. As we sit at the inflection point of emerging Web3.0 concepts including the Metaverse, it is important we learn the lessons of previous failures where inbuilt biases have reinforced racial stereotypes. Christopher Kenna, CEO and Co-Founder of Brand Advance sheds light on the changing landscape between brand engagement and minorities, and emphasizes the importance of representation to ensure platforms are built with all communities in mind. Let’s rewind and listen back to the first episode in our Marketing Masters podcast series. |
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Brand awareness Benjamin Broomfield The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future |
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Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
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| Strategy Mark Pontrelli It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line Read more |
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| Brand awareness Benjamin Broomfield “At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the opportunity to extend our iconic symbol and create something even bigger that we can use to meet people where they are naturally, rather than being intrusive with annoying ads or pushing a brand message.” Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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