How to quantify the ROI of data using decision playbooks
| B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Read More | | |
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| Email-based identities are seen by marketers and publishers as of limited value. Read More | | |
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| Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Read More | | |
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| To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. Learn more | | |
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| Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors. Learn more | | |
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| Here's why marketers need to know which channels and events contribute most to the bottom line. Read More | | |
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| Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for. Read More | | |
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| In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. Learn more | | |
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| 71% of US customers want companies to speak out on important issues. Read More | | |
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| More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! Start Discovering Now | | |
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