Pointing Fingers: What Happens Now After Fyre Festival?

Join us in Chicago and NYC for networking events and a can't miss webinar on navigating FTC compliance.

Check out these upcoming June events!

TALK INFLUENCE @SPROUT SOCIAL, CHICAGO

Pointing Fingers: What happens now after the Fyre Festival?

Wednesday, June 14, 2017 | 8:30 AM–12:00 PM CDT | Chicago, IL

Join WOMMA and our event host, Sprout Social, in downtown Chicago for a half-day networking and educational event. Learn more about the social media marketing campaign leading up to the failed Fyre Festival and participate in a lively discussion on whether the influencers or the festival planners are really to blame. Speakers will also answer these questions:

• Who is accountable when the product doesn’t live up to expectations - the influencer or the brand?
• Why is transparency and FTC compliance non-negotiable in WOM marketing?
• How does your brand work with influencers to build on a product's success vs. using expecting influencers to create it?

2017 TALK TOUR SUPPORTING SPONSOR

EVENT HOST

CHICAGO SPONSOR

Emotively Protecting Your Company Against FTC Crackdowns

Tuesday June 20, 2017 | 11:00 AM - 12:00 PM CDT

Navigating compliance issues with the FTC can be a big challenge for organizations that want to implement an employee advocacy program. However, with a defined strategy and the right resources in place, any company—regardless of regulatory restrictions—can reap the benefits of a program that enables employees to act as your social advocates, all while remaining within the legal guidelines.

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Empower Employee Advocates and Impact Your Bottom-Line with LinkedIn Elevate

Wednesday June 21, 2017 | 6:00 PM - 8:00 PM EDT | New York, NY

The concept of turning your employees into brand ambassadors isn't a new one, but there's never been a better way to activate them until now! Your employees are already on LinkedIn, utilizing the 500 million strong community, to connect, network and educate. On Wednesday June 21, join LinkedIn for an insightful program that will highlight successful brand case studies and statistics about how you can prove the value of an employee advocacy program that will move the needle across Sales, Marketing and HR.

Come join your peers for a fun evening of wine, hors d'oeuvre's and LinkedIn's cool speakeasy. You won't want to miss the view from the 28th floor of the Empire State Building.

Please RSVP by Friday, June 16th. Due to Empire State Building security, there will be no walk-ins allowed. Space is limited so RSVP early!

Our mailing address is:

Word of Mouth Marketing Association

200 East Randolph Street, Suite 5100

Chicago, IL 60601

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