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Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream? Driving foot traffic via gamification By Christopher Heine Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the ...
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Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives A visual manifesto where movement feels revolutionary By Angela Natividad Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India.
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Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes) But they're not the endgame By Gabriel Beltrone Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet.
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These Poignant Ads Show Why You Should Be Doing Lunch With American Seniors Anomaly makes a memorable case for Meals on Wheels By Angela Natividad Who are the faces of Meals on Wheels?
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Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps Once a private medium, now open for business By Carrie Cummings With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real ...
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Why Sleep-Centric Marketing Is on the Rise Brands aim to solve our collective insomnia By T.L. Stanley The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing your eyes.
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Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move The more irreverent, the better By Emma Bazilian For New Yorkers, the city's sprawling subway system is a necessary evil. Sure, it's overcrowded (annual ridership reached 1.763 billion last year—the highest since 1948), plagued by delays (which have ...
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