| | | | | Pokemon Go Is Still Going, With New Content and Big Brand Partnerships Niantic's CEO says he's been careful about integrating advertisers By Christopher Heine It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called "trainers," in the game's parlance), representing a scale that Facebook took six years to achieve. Despite such astonishing growth, many people wondered if the frenzy was simply a digital fad for the ages. But then researcher Sensor Network...
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| | | | | | | | >From Snapchat Scrutiny to the Power of Earned Media, Here Are 7 Digital Stats From This Week Canary in the Snapmine? By Christopher Heine We searched the online marketing landscape for data points that grabbed our attention, as we always do at the end of the week. Seven, in particular, stood out this week: 1. Canary in the Snapmine? Snap Inc., the owner of Snapchat, on Thursday revealed via its IPO S-1 filing that it's seeking $14 to $16...
Read more » | | BuzzFeed Is Exposing Readers to Opposing Viewpoints With ‘Outside Your Bubble’ Initiative Hoping to rebuild trust in the media By Sami Main BuzzFeed News wants to challenge your bubble. Oftentimes, audiences will read a piece of news or content and "the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting," wrote...
Read more » | | Facebook Wants to Compete With LinkedIn by Adding a Job Application Feature Time to poke a potential employer? By Marty Swant Facebook is starting to let users apply for jobs directly through the platform, putting it in closer competition with business networks like LinkedIn. In a blog post published today, the company said it's trying to make it easier for businesses to recruit the right employees directly through their pages. Starting today, the company will let...
Read more » | | | | | SoundCloud Is Expanding Programmatic Advertising on a Global Level It's working with Rubicon Project for real-time audio and video inventory By Marty Swant SoundCloud is ready to roll out its programmatic advertising to a broader audience. Today, the company announced it's partnering with Rubicon Project to make the music streaming service's global video and audio ads inventories available for the first time in an automated fashion. Using first-party data and content-level targeting, brands will be able to access...
Read more » | | Facebook’s TV App Gives Content Creators Yet Another Way to Get Their Work Seen Not quite ready for original programming, but that could soon change By Sami Main It's Facebook's world. We're just living in it, and soon, watching it on TV. As part of a larger announcement about its other video offerings, Facebook revealed that it will soon launch a TV app for Apple TV, Amazon Fire TV and Samsung Smart TVs. With so many other streaming apps available for smart TV...
Read more » | | Snapchat Is Creating Original and Exclusive Content With Discovery Communications Collaboration will include a new series and scenes from TV shows By Marty Swant Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat. Today, the entertainment company announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat. In the next few months, Discovery said, the two companies will collaborate...
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